http://www.autoindustry.co.uk/news/industry_news#3
Drivermetrics.....be prepared to see this one quoted everywhere in the near future. Research keeps on getting dafter (but more profitable)
Quote:
Cranfield University launches first psychometric driver risk assessment tool
Cranfield University and driver training specialist Peak Performance have combined to launch an online driver risk assessment developed specifically for company car and emergency services drivers, based on psychometric principles.
Called the Driver Risk Index™ (DRI), the new product is based on 20 years of academic research into the psychology of driver behaviour and uses psychometric principles for the first time to predict how company car and other drivers are likely to behave behind the wheel of a car.
The new DRI has been developed by driver behaviour expert, Dr Lisa Dorn, presenter of BBC One’s “Road Rage” series, and director of the Driving Research Group at Cranfield University. Dr Dorn is also research director of DriverMetrics, a new company set up by Cranfield to handle its launch and implementation.
(
www.drivermetrics.co.uk)
This is that last rubbish she put in the press to drum up business for the new company...
Quote:
Companies need to conduct psychological profiling of employees to see who has a tendency towards aggression or thrill seeking
That will be most of the Senior Management Team and the entire sales force then.
Hold on though there may be something in this....
From the web site
Quote:
Dislike of Driving: Associated with negative self-appraisal and use of emotion-focused coping strategies such as self-blame. These cognitions generate negative mood states, self-appraisals and worries, which interfere with task performance, and the use of emotion-focused coping strategies such as self-blame. These worries and anxieties interfere with driving performance. High Dislike drivers are behaviourally cautious and tend towards committing more driver errors and driving at lower speeds.
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