I did a pre-record piece on "careful driving" for their news broadcasts.
Based on this new PR:
PR158: What is a careful driver?
NEWS: For immediate release
Oversimplified messages damage road safety says Safe Speed.
The widely reported case of a lady eating an apple raises a very
serious road safety problem. It's not that eating apples is a real
cause of road danger - it isn't - but nationally we're fast losing
sight of what it means to be a careful driver.
Paul Smith, founder of the Safe Speed road safety campaign
(
www.safespeed.org.uk) said: "If we take official road safety messages
at face value we'd probably conclude that a driver who keeps two hands
on the wheel and sticks to the speed limit is a careful driver. But
this is a dangerous oversimplification. There is so much more to
careful driving than this."
Careful drivers:
* Take responsibility for their actions
* Concentrate on the task
* Anticipate the actions of others
* Make conservative decisions and leave a margin for error
* Stay calm
* Never drive aggressively
* Take driving seriously
* Leave a margin for error
* Set appropriate speeds
Paul continues: "Driving is a complex task and a great responsibility.
It cannot safely be reduced to a few simple rules. Road safety policy
must concentrate on important factors - skills, attitudes and
responsibilities. That's what we had when we earned ourselves the
safest roads in the world, but for the last ten years we've had
nothing but oversimplification and the damage is clear. Road deaths
are up."
You can't measure safe driving in miles per hour.
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This nonsense about apples is driving me nuts - we need real road safety messages and we need them now!