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 Post subject: Biker Advert
PostPosted: Wed Jul 14, 2010 01:10 
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I happened across this advert but have never seen it on TV but I am out in the sticks and we are not privy to the most expensive ads always !
here
Anyone seen it on TV or anywhere (other than YouTube ?) Not sure how long it have been out ... not sure it educates that much but at least 'think bike' should help a bit.

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 Post subject: Re: Biker Advert
PostPosted: Wed Jul 14, 2010 13:12 
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It has been about quite a while in London. I recall seeing it last year. Not sure on which terrestrial stations though.


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 Post subject: Re: Biker Advert
PostPosted: Wed Jul 14, 2010 13:28 
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I recall seeing it only once, last year, probably aired in the middle of the night when no-one’s watching TV. :headbash:

It's rare to see such adverts; they prefer to tackle the problem with speed cameras of course...

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 Post subject: Re: Biker Advert
PostPosted: Wed Jul 14, 2010 13:36 
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Interestingly Norfolk is especially littered with Think Bike signs and some bikers that I know in that area say traffic is especially polite and aware of bikers often pulling over etc ...
Funny how education can work like that hey ! ;)

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 Post subject: Re: Biker Advert
PostPosted: Wed Jul 14, 2010 14:02 
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SafeSpeedv2 wrote:
Interestingly Norfolk is especially littered with Think Bike signs
To be fair, we have lots of them too. How effective they are is another matter…

SafeSpeedv2 wrote:
Funny how education can work like that hey ! ;)
:idea: I wonder if it could also be used to help drivers drive better, thereby reducing KSI in all areas? ;)

Image

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 Post subject: Re: Biker Advert
PostPosted: Wed Jul 14, 2010 15:21 
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Yes, "Think Bike" posters are all over the place here as well.

However, I believe that they should replace them with "Bikers, Think What You are Doing" posters. This is because most of the (so called) dangerous roads where they are located are biker's trial routes (e.g. twisty A/B roads) and it's really they and not the motorists who need the reminders. Most accidents are "single vehicle" with inexperienced riders just coming off.

Just to be even more provocative, why is it that we constantly strive to make cars safer via NCAP etc. but still allow the use of motorcycles which are orders of magnitude more dangerous? :twisted:

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 Post subject: Re: Biker Advert
PostPosted: Wed Jul 14, 2010 15:37 
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Agreed, bikers love bends and they can overcook it, although they are subject to road surface conditions much more so than cars. So it would be true to say they are inherently much less safe than any car. Much more fun though IMO :D


malcolmw wrote:
Just to be even more provocative, why is it that we constantly strive to make cars safer via NCAP etc. but still allow the use of motorcycles which are orders of magnitude more dangerous? :twisted:
And let us not forget horses and bicycles :twisted:

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 Post subject: Re: Biker Advert
PostPosted: Wed Jul 14, 2010 16:52 
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It is not that the bike is less safe just inherently less stable. Thus why rider skill is so much more an issue as any single mistake can be so costly.

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 Post subject: Re: Biker Advert
PostPosted: Wed Jul 14, 2010 17:59 
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I have seen this add a few imes.. Maybe ch4 or on sky discovery channels

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 Post subject: Re: Biker Advert
PostPosted: Sat Aug 14, 2010 01:08 
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Something I noticed, maybe nit picking but how many riders in the ad had any hi viz clothing on ?

Have seen quite a few berks round here black bike, black clothes and dark tinted headlights that show very little light. Oh well that's what I get for living in Essex.

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 Post subject: Re: Biker Advert
PostPosted: Sat Aug 14, 2010 01:16 
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SafeSpeedv2 wrote:
It is not that the bike is less safe just inherently less stable. Thus why rider skill is so much more an issue as any single mistake can be so costly.
If something is inherently less stable does that not make it, de facto, less safe to use?

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 Post subject: Re: Biker Advert
PostPosted: Fri Aug 20, 2010 00:26 
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malcolmw wrote:
Yes, "Think Bike" posters are all over the place here as well. However, I believe that they should replace them with "Bikers, Think What You are Doing" posters. .......... Most accidents are "single vehicle" with inexperienced riders just coming off.


The figures in: In Depth Study of Motorcycle Accidents - Road Safety Research Report No. 54 published in 2004
Of the 1790 cases studied:
38% of bike accidents were right of way violations, 'less than 20% of these involve a motorcyclist who rated as either fully or partly to blame for the accident.'
15% losing it on bends.
16.5% Motorcycle manoeuvrability accidents - 'motorcyclists are able to manoeuvre their vehicles in ways that are frequently not appreciated by other motorists.'
11% rear end shunts, 'riders are typically found to be more likely to be at fault'.

So on these figures the 'Think Bike' posters should stay right where they are, not that bikers are perfect :roll:

Let's be careful out there.

Chris

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