http://news.bbc.co.uk/local/cumbria/hi/front_page/newsid_9360000/9360134.stmQuote:
Her son was tragically killed in a road accident in Cumbria eight years ago.
Now Lynette Francis is throwing her weight behind a hard-hitting TV advertising campaign, promoting road safety.
Lynette's 19 year-old son, Mark, died when the car he was travelling in overturned.
Alison Freeman reports for BBC Look North.
A video report shows the thinking behind a new TV campaign in Cumbria.
I'm afraid Cllr Knowles still has his head in the Speed Camera Partnership sand.