http://www.cumbriasafetycameras.org/pre ... elease.doc
Press release Monday April 7
Cumbria Partnership Launches Safety Cameras Campaign
Drive To Reduce Road Deaths & Injuries by 15%
A county-wide initiative to reduce road deaths and injuries through the use of safety cameras is launched today (Monday, April 7). Cumbria County Council, Cumbria Constabulary, The Highways Agency and the Cumbria Magistrates Courts Service have come together as the Cumbria Road Casualty Reduction Partnership to cut the number of killed and seriously injured resulting from road collisions on identified routes by 15% over a three year period.
“Due to the geographical nature of Cumbria, the partnership intends to make use of mobile camera units operated by police officers at 47 identified locations that account for 76% of all reported injury collisions, “commented Councillor Kevan Wilkinson, Chairman of the project steering group.
“’Loss of control’ collisions are a common factor, strengthening the belief that excessive or inappropriate speed has been involved, continued Councillor Wilkinson. “Analysis of speed and traffic flow also indicates that there is a high level of offending taking place at sites of known collision history. The purpose of the project is to raise awareness of the dangers of excessive speed or abuse of speed limits at these sites by maintaining a well publicised and high profile presence of the safety cameras,” he added.
Steve Callaghan, Safety Camera Project Manager stated: “It must be stressed from the outset that this campaign is about safety and not income generation. As in previous road safety campaigns, its aim is to effect a change in public attitude to speeding.
“The Cumbria Road Casualty Reduction Partnership will achieve this through the deployment of highly visible Safety Camera Vehicles throughout the county,” added Mr Callaghan. “To further counter the commonly held fear of covert cameras, advance warning signs will be deployed within a kilometre of accident hot-spots when camera teams are operating."
He went on to state that the project will establish a dedicated web site and publish a schedule of where the cameras will be over a specific period. This information will also be passed on to local newspapers and broadcast media for publication.
“Stories have abounded about profits being made from the fines collected from the speeding motorist. These are simply not true,” added Mr Callaghan. “The Cumbria Road Casualty Reduction Partnership has invested significant funds and effort into the deployment of safety cameras to improve conditions on the county’s roads. The funds already invested, along with operating costs, can be reclaimed if we prove we are operating the cameras to achieve the objectives of the partnership, no extra money over and above these costs can be claimed.”
Belief that the project will have the support of a majority of Cumbrian residents is boosted by a study carried out during February 2003 that demonstrates that the majority of the general public firmly believes that the use of safety cameras will reduce traffic related injuries on the county’s roads.
Feedback from more than 800 people who responded to the Citizens Panel survey revealed that:
71% agreed or strongly agreed that fewer accidents were likely to happen where safety cameras were installed;
79% agreed or strongly agreed that safety cameras were to encourage motorists to stick to speed limits and not to punish them;
72.7% agreed or strongly agreed that the primary aim of safety cameras was to save lives.
Note to editors: Contacts:
Steve Callaghan Safety Cameras Manager 01768 217630
Email:
steve.callaghan@Cumbria.police.uk
Kevin Tea PR Manager 01768 217791
Email:
kevin.tea@Cumbria.police.uk