The idea is for private car drivers to club together so they can negotiate a bulk-buying discount from petrol stations in a similar way to big companies.
The concept is straightforward enough and thanks to Ben Scammell, a veteran campaigner for cheaper fuel who is organising the scheme, it might - just might - become a reality. He has established a website called
www.pipelinecard.org and says he has used his contacts in the industry to negotiate an "in principle" deal with a national fuel retailer.
He says the petrol company, which he won't name but has service stations throughout the UK, has promised to provide a discount of between 5p and 10p per litre of fuel to everyone who signs up to the website provided the number of registrations reaches a certain level.
It seems you have nothing to lose but you do have to give a certain ammount of personal information.